Social Listening
The brand that I have selected for this Social Listening blog is Forever 21 because it is a brand I happen to be quite familiar with as I do some of my clothes shopping there from time to time. I also chose it because I have heard some controversial things about it before, like how it went bankrupt back in 2017. Despite that however, I still see their stores open at every mall I go to and people still seem to be buying products from them, myself included. From what I have gathered from social media about what people are saying about it, it seems to be a mix of good and bad. There are lots of people who are excited about new items they are bringing out and how much they love shopping there, and there is others who seem not as satisfied with their items or customer service. According to Forever 21, their value proposition is "to inspire all customers shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a